Business and News from The Golden State
LOS ANGELES — The National Association of Music Merchants will hold its annual trade show in Anaheim, Calif., Jan. 22-25, and this year, showgoers can expect a retro experience.
Musicians are buying more acoustic guitars and analog synthesizers than ever, NAMM president and CEO Joe Lamond says.
But expect an overwhelming presence at the show of the latest in music technology, ranging from apps that mix music to iPad-based music systems, microphones and gadgets that enhance the music experience.
“The trends within the industry confuse even the most saged watcher,” Lamond told USA Today.