It’s an industry that is important to everyone who lives in California. The tourism business is vital to the state’s economic survival.
Latest figures indicate that tourism is healthy in California as the state’s diverse climate and attractions bring visitors from across the U.S. and from abroad.
As the focus is ever-increasingly on bringing visitors from Asia, Brazil and South America, California is uniquely positioned to draw on those growing markets.
Offering unparalleled climate that is perfect for activities ranging from skiing to surfing and everything in between, and an arts and culture base that entertains the entire world, California is the center of the tourism world.